How to Compete with Direct-to-Consumer Aligners

30-minute read


The direct-to-consumer aligner business is booming. In this 30-minute video created for the 2021 AAO Winter Virtual Meeting, orthodontist Ryan Hungate, DDS, draws upon his experience creating customer workflows for Apple Inc. to outline four ways orthodontists can combat the DIY consumer trend and return patients to the orthodontic practice.

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