Live Chat Case Study:

Chicago Dentist Add Live Chat, Achieves 23x ROI

Simplifeye Case Study:

Chicago Dentist Adds Live Chat, Achieves 23X ROI

2-minute read


The Challenge

Smile Design Studio of Hyde Park, LLC, is a high-end dental practice in Chicago that typically sees about 60 new patients each month. When the COVID pandemic struck, Louis Kaufman, DDS, needed to find an easy way for patients to be able to reach his office.

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The Solution

Dr. Kaufman implemented Simplifeye’s Amplify 24/7 Live Chat service on his website. Simplifeye’s team responds within seconds to website visitors, answering questions and gathering relevant information. While Simplifeye does offer online scheduling that integrates with most practice management systems, Dr. Kaufman opted to have the appointment requests sent to his team to finalize. 

“It’s a game-changer. I didn’t expect how many people preferred live chat. I’ve found that younger people don’t even want to pick up the phone,” said Dr. Kaufman.

Dr. Kaufman also implemented Simplifeye’s Connect telehealth solution, which enables him to screen potential emergency dental patients and also reconnect with current patients, which has been helpful in keeping big cases like clear aligners moving forward.

“People are much more relaxed when they’re online and not wearing a mask, and they’re able to focus more on what I’m saying. It allows us to form a connection, and I’ve noticed that when they do come in for treatment, their body language is much more relaxed and case acceptance is higher,” Dr. Kaufman said. 

Now Dr. Kaufman recommends Simplifeye to colleagues. “It’s a small dollar investment and you’re going to get a great return.” 

The Results

10-12 Additional New Patients Each Month

$9,500 Average Additional Revenue Each Month

icon increase

47% Chat-to-Appointment Request Conversion

23X Return on Investment


“It’s a game-changer. I didn’t expect how many people preferred live chat. I’ve found that younger people don’t even want to pick up the phone.” 

Louis Kaufman, DDS, FAGD, MBA

Owner, Smile Design Studio of Hyde Park LLC

Smile Source Administrator & Dental Product Shopper Editorial Advisory Board


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