Our Story

Through the years, despite practices investing heavily in hardware, the industry continues to rely on software built in the late 1980s.

Dr. Hungate and the Simplifeye team are focused on providing cutting-edge software technology and world-class service to practices across the retail healthcare landscape in hopes that the same great experience and care is passed on to patients.

Simplifeye was founded by Dr. Ryan Hungate, DDS, MS, who graduated from the orthodontic specialty program at the University of Southern California. Prior to dental school, Dr. Hungate worked for Apple Inc. and helped design the customer workflow currently adopted by Apple’s retail stores globally. Dr. Hungate continues to practice orthodontics each month, volunteering to help children in need of orthognathic surgery, cleft palate treatment, and basic orthodontic care.

Company Values

One Team

We are dedicated to each other. We continue to grow through collaboration and inclusivity amongst all team members. We achieve goals through open communication and an extended approachability. Bring your ideas and values. Most importantly, be yourself – that’s who we hired.

Grow with our Customers

We commit ourselves to listening to, learning from, and relating with our customers to enhance our products and company. Our improvement happens because of customer feedback. Our growth happens because we act on that feedback.

Tireless Work Ethic

We approach our mission with an insatiable hunger for success. By competing and remaining productive, team members embody a collective work ethic that values accountability. We truly believe in celebrating wins and standing up taller from defeats.

A Clear Mission

We are the future of retail healthcare, providing solutions that reduce the friction between practice and patient for the best experience possible. We blaze a new, better path in an industry that sorely needs it.


“I love that the chat is not a canned response. It’s a real person, not a computer program, and the chatters use the customized phrasing we use in the office.”

Cynthia K. Brattesani, DDS

Practice Owner

dr. Nguyen

“90% of millennials are booking online now. Simplifeye saves my team time because it reduces the amount of time they’re on the phone. They have everything they need to call back and finalize the booking details. We’ve added 10 to 15 new patients and $15,000 in revenue monthly.”

David Nguyen, DMD

Practice Owner, URBN Dental

Dr. Snow

“I tell everyone, you need to be on it. Within six months, we brought in an extra $180,000.”

Gib Snow, DDS

Practice Owner, Snow Orthodontics

Schulman Group Member

Dr. Cardona

“I was losing a lot of potential patients because people don’t want to pick up the phone. Now I can capture those patients through chat.”

Yalice M. Cardona, DMD

Practice Owner, Kreative Dental Care

Dr. Badii

“It’s definitely helped to drive new patients. It’s opened up a marketplace that we didn’t have before.”

Kevin Badii, DDS, MDS

Founder & CEO, OC Smile Dental & Orthodontics


“It’s a game-changer. I didn’t expect how many people preferred live chat. I’ve found that younger people don’t even want to pick up the phone.”

Louis Kaufman, DDS, FAGD, MBA

Practice Owner, Smile Design Studio of Hyde Park

Smile Source Administrator

Dr. Flucke

“When patients come to our website, they’re thinking ‘Let me take care of this right now.’ They want instant help. Simplifeye’s live chat provides so much more than I envisioned. It’s been amazingly effective.”

John Flucke, DDS

Practice Owner, Flucke & Associates Dentistry

Technology Editor, Dental Products Report


We believe in great experiences for doctors and their patients.

Not only do doctors have to provide high quality healthcare to their patients – they also need to run efficient businesses.

doctor sharing technology with office staff

Empowering doctors with modern solutions

Simplifeye empowers doctors by automating the business side of their practice. We do this by providing software solutions that digitize and improve existing processes that are core to many medical practices.

Simply put, Simplifeye allows medical professionals to focus their efforts on providing high quality health care, resulting in great experiences for patients.

“TOP 10 Game Changers, 2019”

dental products report logo

Best of Class Technology Award

3x Winner – 2021, 2020, 2018


Simplifeye in the News

Innovations in Dentistry: A Discussion with Dr. Ryan Hungate, CEO & Founder of Simplifeye.

AI and the modern optometric practice restart – Thomas A. Wong, OD, Ryan Hungate, DDS, MS

Simplifeye Launches Simplifeye Connect to Unlock Teledentistry for Practices Nationwide

Solving modern problems for the practice. Today’s dental practices tackle new issues, such as COVID-19, technology, and more.

3 time cellerant award winner

Amplify wins again!

Dr. Ryan Hungate has built the first 24/7, HIPAA-compliant web chat for dentistry, and it connects your current and potential patients to real human beings, not bots. Congratulations to Simplifeye for their Amplify Live Chat system, a Best of Class for 2021.” – Chris Salierno, DDS

Imagine if your dental practice had a live patient chat and scheduling system with 24/7 support.

Connect builds on Simplifeye’s Amplify live chat platform to create a seamless, billable telehealth platform.

New ways to utilize Teledentistry to build patient bases while away from the office, and prepare for the tidal wave of demand for when they open their doors again.

Sonya & Melissa’s Mobile Dentistry Tour 2020: How to Grow Your Post-Covid Practice With Mobile & Teledentistry


Backed by the best tech investors

lgo-rtp ventures
logo-uncork capital
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Let’s Get Started

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